Our Approach

As a small business we are very proud of our achievements so far and are constantly looking at improvements. Our aim is to have a positive impact on the environment and the people who work with us. 

Sustainable Fashion is often considered an oxymoron.  The constant demand for newness drives fashion fast-paced production and consumption cycle that contribute to excessive waste and environmental damage. Slow fashion, on the other hand, encourages responsible consumption and slower production, which challenges the traditional fashion business model.

We are a slow fashion brand with a collection based model (not seasonal) that allows us to slow down, produce less and design more thoughtful collections for longevity that fit in with our creative and design ethos. We are developing our sustainable strategy and partnering with like minded organisations, growing at a pace that is more sustainable and aligned to our values.

“Great design, quality fabrics and clothing that is well-made, treasured and kept for many years make the garment less likely to end up in landfills”.

Proudly designed in New Zealand and manufacturer here and offshore with carefully selected manufactures who can provide quality garments and a great working environment.

Understanding that we create consciously and work better when we work at a pace that’s kind to Ranginui, Papatūānuku, Te Taiao and us. We believe everybody should be treated with dignity and respect and we want to have a positive impact on those we meet, work with and our precious planet.

Nga mihi,

Pania xo